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Facebook Gears Up For News Feed Redesign Despite Negative Opinions | THE JEENYUS CORNER

Jim Wilson/The New York TimesMark Zuckerberg, Facebook’s co-founder and chief executive, announced a major makeover of its home page on Thursday

Jim Wilson/The New York Times
Mark Zuckerberg, Facebook’s co-founder and chief executive, announced a major makeover of its home page on Thursday

Facebook Shows Off News Feed Redesign

THE JEENYUS CORNER

By Somini Sengupta

MENLO PARK, Calif. — Hoping to tame the blizzard of information that has turned off many users and discouraged some advertisers, Facebook on Thursday unveiled a major makeover of the home page that greets users when they log into the site.

The new design of the Facebook News Feed presents bigger photos and links, including for advertisements, and lets users see specialized streams focused on topics like music and posts by close friends.

The changes are designed to address the company’s two most vital challenges: how to hold on to users at a time of competing, specialized social networks and how to draw more advertising dollars to please Wall Street.

Mark Zuckerberg, the company’s co-founder and chief executive, said at a news conference that he wanted Facebook to be “the best personalized newspaper in the world.” And like a newspaper editor, he wants the “front page” of Facebook to be more engaging — in particular on the smaller screens of mobile devices.

The topic-specific News Feeds could well persuade users to spend more time scrolling through various streams of content. And the redesign will offer bigger real estate for advertisers, including more opportunities for brands to feature bigger pictures, which marketers say are more persuasive than words.

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